I came across an interesting video and website about toy marketing and commercialization. Don’t know if anyone has seen them before, but nevertheless I just thought it be would be interesting to share 😀
If you can’t view the vid, the link is here: http://www.youtube.com/watch?v=maeXjey_FGA. The whole film is on youtube too!
This website also has a lot of other resources related to the topic.